I have a personal dislike for list posts – you know the kind of thing, just cut-and-pasted round-ups of the ’20 top this’ or the ’10 top that’. They’re easily compiled articles that (as far as I can see) have very little value for the reader. However, I feel that this post is somewhat different. Read more
I first heard from Brian Hogg earlier this year when he contacted me with some questions about Wisdom, my plugin that tracks data for plugin developers. I already knew of Brian through his newsletter for developers and I felt that he would be the ideal choice for the first in a new series of interviews that I’d like to run on this blog, focusing on individuals in the WordPress community who are involved in plugin development. Read more
Is selling WordPress plugins your route to a multi-million dollar fortune? Or will you just end up living in poverty with your mother? Here are seven things you can learn from dealing drugs that might help you run a successful WordPress plugin business. Read more
Name Your Price plugins allow you to be flexible in how much you charge for your products – to such an extent that you let your customers choose how much they want to pay. You can set minimum and maximum price ranges, if you wish, or leave the price completely open-ended. You can even allow customers to set the price for optional extras within the product rather than for the entire product. Use Name Your Price to accept donations, build trust, or run special promotions.
WooCommerce is a very flexible and, at times, complex ecommerce plugin for WordPress. But sometimes it doesn’t give you quite the functionality you’re looking for out of the box so you need to start looking for extensions to help you accomplish what you want to achieve. One example of this is allowing your customers to create personalized or customizable products by using a WooCommerce products addons plugin. Read more
If you are selling WordPress themes or plugins, no doubt you’re always looking for ways to add value to your product and encourage more sales. One common method is to create different plans for your product which limit the number of times a customer can activate it. However, this method can actually reduce your scope to increase your profitability.
In this post, I’m going to show you how you can use the Software Licensing extension for Easy Digital Downloads to make some features of your plugin available only to users on premium plans – and all without having to create and manage different versions of the product. Read more
This case study looks at the positive steps I took to decrease the number of deactivations on one of my freemium plugins. The steps are based around identifying the problem, analysing the data, and making changes to the product. There’s probably a clever acronym for this approach but I’m afraid I don’t know what it is. Read more
This post came about as the result of a client’s specific need: they wanted to rent their gallery space on a weekly basis to artists who were staging exhibitions. The spec was simple enough: bookings should always start on the same day of the week and run in weekly blocks. My first thought was to use an existing bookings plugin – I thought that this requirement was bound to be covered by several plugins. However, I soon found that none of the main booking plugins for WordPress could accomplish what we required. Read more
One of the most frustrating aspects of selling products online is the fact that you can’t always tell who you’re selling to or where they’ve come from. As a personal goal this year, I want to improve how I market and promote my products and the first place to start, I think, is by improving my understanding of who’s arriving on my site and what they’re doing when they get there. Step one of that process is to set up ecommerce tracking on Google Analytics. Read more